Digital Portfolio
Hospitality Marketing Executive | Luxury Travel Brand Strategist
My work embodies a fusion of creativity, passion, experience, and an indescribable optimism...
this gallery highlights three case studies and corresponding results.
The Inns of Sanibel Beach & Golf Resorts
Vice President of Marketing | Executive Marketing Consultant
High-Stakes Turnaround & Reopening: Sanibel Island Portfolio
I partnered with a competitive Southwest Florida portfolio consisting of four independent beachfront properties: Sanibel Inn, Song of the Sea, Seaside Inn, and Sunset Beach. Stepping into a highly saturated island boutique landscape, I acted as the strategic architect behind a complete commercial and digital transformation. By engineering a streamlined, high-converting digital booking engine and targeted SEO framework, I drove direct booking revenues to historic highs while insulating the portfolio against mass-market OTA reliance.
When global travel disruptions and economic shifts challenged the market, I deployed targeted lifestyle positioning and environment-focused campaigns. This rapid commercial pivot secured a record-breaking 38% increase in Average Daily Rate (ADR) and a 21% boost in Revenue Per Available Room (RevPAR).
Following the catastrophic structural impacts of Hurricane Ian in 2022, I took on the critical role of brand protector. I directed complex crisis communications, engineered a comprehensive brand refresh, and architected the pre-opening and reopening Go-To-Market campaigns. This strategic oversight successfully restored market confidence, captured latent multi-generational guest demand, and secured the portfolio's commercial recovery.
Fairmont Austin
Executive Marketing Consultant
18-Month Pre-Opening Architecture: Fairmont Austin
Eighteen months prior to its grand opening, I was engaged to architect the comprehensive pre-opening Go-To-Market framework, narrative positioning, and public relations strategy for the landmark 1,048-room luxury property.
To differentiate the asset from standard corporate flags, I engineered a progressive positioning campaign—redefining the global brand for a modern audience as a soulful "hotel on a park" with deep local roots and managed the pre-opening branding runway. This included directing the property’s aesthetic guidelines, governing asset production, and launching its initial digital and social footprint. To anchor the resort’s eco-luxury and community alignment, I leveraged a high-visibility strategic partnership with the Waller Creek Conservancy, positioning the massive physical asset as an authentic environmental steward.
By executing a targeted media campaign—including high-level desk-side briefings with top-tier global editors—I secured dominant press coverage that insulated the launch window from market indifference. This rigorous commercial architecture yielded historic pre-opening results, driving over 100,000 group and transient room nights booked a full year before the doors officially opened.
Creative Materials & Press Releases
Website Content Creation - Fairmont Austin
The Sarasota-Manatee Originals
Executive Marketing Consultant
Destination Branding & Multi-Day Festival Architecture: The Originals
To establish Florida’s Suncoast as a premier global culinary destination, a collective of over 60 independent luxury restaurateurs and hospitality innovators retained me to construct their unified regional brand footprint. Operating as the strategic marketing leader, I architected the collective's multi-city advertising, collaborative positioning, and regional media relations framework—transforming an uncoordinated culinary landscape into a highly visible destination brand.
To anchor this new regional identity, I co-conceptualized, built, and launched the inaugural Forks & Corks Food & Wine Festival. I engineered the end-to-end launch framework, marketing programs, and financial targets, navigating the high-stakes introduction of a brand-new multi-day epicurean event. My foundational strategy generated over $250,000 in upfront media sponsorships and delivered a $70,000 revenue surplus beyond the first-year break-even objective.
Nearly two decades later, Forks & Corks stands as Southwest Florida’s premier luxury epicurean event. It draws international winemakers, global lifestyle media, and thousands of affluent oenophiles annually to elite backdrops like the John and Mable Ringling Museum of Art—proving the lasting legacy of a rigorously designed Go-To-Market architecture.
Creative Materials
Additional Work
Testimonials
