About
As a fractional CMO and launch strategist, I step into high-stakes transition windows to provide senior, executive-level Go-To-Market direction without the burden or permanence of a full-time C-suite hire. My approach avoids rigid playbooks in favor of highly tailored, revenue-driving strategies designed specifically for the nuances of quiet luxury and sustainable hospitality.
With over two decades of experience, I have navigated complex pre-opening runways and major brand evolutions across properties of significant scale and prestige—including steering a $120M+ boutique hotel & private club launch and securing 100,000+ pre-opening room nights a year before opening for iconic luxury footprints.
I understand that hoteliers do not need an agency to sell them a checklist of creative deliverables. They need a strategic peer who can architect the vision, protect the asset's rarity, mobilize the right specialist partners, and guarantee commercial readiness. I align your narrative with the desires of the modern, intentional traveler—ensuring your property enters the market not just as a business, but as a destination of profound cultural and experiential value.
My Story
The art of welcoming a guest is a lifetime study. My journey began at UNLV and continued through EHL’s Swiss School of Hospitality, and was grounded in the timeless, uncompromising service traditions of The Ritz-Carlton. This education was a masterclass in quiet luxury: understanding that the most profound guest experiences are often the most understated.
Driven by an entrepreneurial spirit and a commitment to restorative, immersive travel, I launched KKM in 2003 to provide independent developers and hoteliers with the elite strategic leadership typically reserved for major corporate flags.
Because a successful luxury property is both an experiential destination and a premier real estate asset, my approach is uniquely multi-dimensional. As a licensed Florida real estate professional since 2005, I have spent over two decades analyzing lifestyle trends, shifting buyer demographics, and high-end market dynamics. This dual perspective allows me to look at your property through two critical lenses: the sophisticated traveler’s lifestyle desires and the developer's commercial realities.
I do not just manage marketing timelines. I leverage a holistic, hospitality economics, narrative branding, and market positioning to protect your asset’s rarity, maximize its value, and ensure a flawless introduction to the world.
